Fly shop AI discoverability
Anglers can ask AI tools where to fish and which shop to call. A shop's best information, the weekly river report, is often in a photo or a story those tools can't read. Fly AI turns it into a dated page they can.
See shops already listed River pages
What Fly AI does for a fly shop
- Photo to text. Post a photo of the weekly whiteboard. The river report tool reads it into a written report for each river on it (date, flow, hatches, flies, tactics) and describes the photo in words. You check it and publish.
- A page for the shop. Your reports, with dates and photos described in text, marked up as a local business (name, place, website, Instagram) with each report tied to its river.
- River pages that link to you. Each river page shows the latest shop reports, with the shop named and linked, and archives older ones with their dates.
- Found by crawlers. Your pages are in the sitemap and in llms.txt, and robots.txt welcomes search and AI crawlers.
- In front of anglers. The Fly Picker shows the shop's latest report for the river a member is looking at, with a link to the shop, and anglers can message the shop in the app. No email or phone number is shared.
A checklist any fly shop can use
- Post the weekly report as text on a page with its own address, with the date at the top.
- Name the river, the flow, the hatches and the flies. Those are the words anglers and AI tools ask about.
- Describe photos in words. An image alone can't be read.
- Keep the shop's name, address and phone the same everywhere, including your Google Business Profile.
- Add schema.org LocalBusiness data to the shop's page.
- Put the sitemap in Search Console, and don't block search or AI crawlers in robots.txt unless you mean to.
- Link the shop to the guides and rivers it works with.
An llms.txt file is a proposed convention. Not every AI provider has said it reads one, so treat it as a bonus, not a plan.
Questions
Does this guarantee that AI tools will recommend my shop?
No. Nothing can. These are the basics that make it possible: a report that can be read as text, a date on it, your shop's name and place with it, and a page that stays at one address.
Why isn't a report on Instagram enough?
A report that lives in an image, a story or a video is hard for search engines and AI tools to read, and it disappears from view quickly. A plain-text, dated page can be read, quoted and linked.
How do I get my shop listed?
Shops are added by invitation today. After that the owner signs in and posts a photo of the weekly report. Fly AI reads the photo into a draft that you review and edit before it goes live.
Whose words are on the page?
Yours. The page shows the shop's report with the shop's name and the date. We don't scrape Instagram or other sites and don't rewrite your report.
How long does a report stay current?
A report is shown as current for 10 days, then moves to the archive with its date, so an old report is never passed off as new.